DIGITAL COMMUNICATIONS / INFORMATION DESIGN / 2026

Your Sydney,
Your Way.

A QR-connected city guide created for guests attending L’OCCITANE's Christmas Conference in Sydney.

CHIT SU SANL’OCCITANE AUSTRALIASOFITEL SYDNEY WENTWORTH

Original conference invitation card featuring the Your Sydney, Your Way title and QR code — 01 / PRINTED CONFERENCE CARD · ORIGINAL PROJECT ASSET

01 / THE PROJECT

A guide beyond the conference room.

Created for L’OCCITANE's 2026 Christmas Conference at Sofitel Sydney Wentworth, Your Sydney, Your Way brings together practical hotel information and local recommendations for visitors staying in Sydney.

I developed the concept, researched and organised the information, wrote the guide copy, designed the mobile experience and created its printable QR card. The goal was to make useful recommendations easy to find in one place.

FORMATPrint + mobile

AUDIENCEConference guests

DISCIPLINESContent design / visual communications

CREATIVE ROLEEnd-to-end concept, content & design

02 / PRINTED TOUCHPOINT

One scan.
Many ways to explore.

The printed card introduces the guide with a QR code and a simple promise: local favourites, wellbeing moments and places to explore during the stay.

Finished L’OCCITANE conference card, featuring the original QR code and candlelit design

PRINT / DELIVERYWALK · SIP · EXPLORE · UNWIND

The card connects the physical conference experience to the mobile guide.

VIEW ORIGINAL CARD ↗

03 / MOBILE EXPERIENCE

Designed for the screen in your hand.

The guide is organised around the decisions guests might make during their stay, from finding a nearby coffee to choosing a walking route or taking a moment to unwind.